Wet n Wild Coffee & Ice Cream

The Wet n Wild Holiday Collection is an annual seasonal program, and for this year's release the creative direction called for a hand-drawn illustration style. Working closely with the Art Director and Vice President, I explored multiple visual directions before refining the final concept.

Once the product assortment was finalized, I began illustrating custom characters and graphics for each item. Every element in the collection was hand-drawn digitally in Adobe Illustrator using a Wacom tablet, resulting in artwork that felt playful, distinctive, and cohesive across the entire collection.

This remains one of my favorite projects because each illustration has its own personality while contributing to a unified holiday story.