Wet n Wild x SpongeBob

This collaboration with Viacom was a great experience. There were a multitude of assets to work from. I was tasked with designing the packaging for these products. That included the sponge boxes, the bottle, palettes as well as the label on the back which held Ingredients and UPC.

Viacom offered 4 different style guides for this collection. Upon choosing which one to go with, I knew instantly that the boxed products had to appear as if they were in a fish tank.

I also did the production artwork on these files. I made sure the correct fonts, legal line and pantones were identified on the production file. Some of these products also needed to wrap around which added more design assets that were not in the initial renders.

Credits