LKQ Car Calendar

LKQ distributes a yearly calendar in which customers submit their own vehicles to win the cover of the calendar. Although this happens every year LKQ was not receiving the entries they wanted.

We decided to make the artwork more engaging but using neon lights. Something you’d find in a local car garage. We also increased our use for social media by having a multitude of these images to promote the calendar entry. These images received a lot of likes and through that we attributed the success of entry amount from customers.