CrossFit Reason

Here I was tasked to create some visuals for the CrossFit Reason gym. They wanted some motivational posters with their 3 values.

They wanted to emphasize on their core values so i decided to make them as large as possible on a vertical banner. I broke this up in a stacked layout which is still readable, but also stylized in it’s own way.

Seeing how much they liked the posters I decided to create some apparel on my own that would go well with this new branding style. This was taken by the gym and sold in their lobby.